Quantcast
Channel: brand essense – Inspector Insight
Viewing all articles
Browse latest Browse all 33

A Gap in the Toblerone Brand (The Importance of Brand esSense #5)

$
0
0
Why, oh why, oh why? Why would any brand manager take the most unique, distinctive and well known asset of a brand and change it? Well Mondelez know better and have widened the spaces between the well known chunks of a Toblerone chocolate bar in order to save money (perhaps inspired by Brexit and rising […]

Viewing all articles
Browse latest Browse all 33

Trending Articles